Innovation in China: No Joke

February 14th, 2008 | by This is China! |

“An American, a Swiss, a Belgian and an Englishman were all having a drink in a bar, when the American asked…”

china-innovation-no-joke.jpgIt sounds like the beginning of a bad joke, but it is actually what happened a couple weeks ago at a recent mixer in Shanghai at the Manifesto Bar, upstairs from the Mesa Restaurant on Julu Lu, a chic and relaxed establishment. I was the American in the group. I asked a group of engineers with years of experience in China and in Asia in general their thinking about the root of the innovation bottleneck in China. I had already had two glasses of red wine, and figured what the heck, if they think I’m a nerd then so be it. But I’ve been intrigued of late with the contradiction the Chinese leadership has set up for itself of announcing to the world its desire to be a technology leader and global innovator while simultaneously clamping down in the time-honored fashion on dissent, original thinking and censoring information dissemination, whether in the press or through newer technology channels like the internet.

Phil, a tall Englishman in his mid-sixties with a great white Saint Nicholas beard and a shock of white hair immediately responded, “Chinese employees dare not come up with a new idea to present to their boss, especially in a meeting.”

“Because they’re afraid the boss will take the idea?” I asked, starting on my third glass of wine. It was an Australian Cabernet Sauvignon-Shiraz varietal. Dry and fruity, just the way I like it.

“No,” he said resolutely, “because they are afraid they would make the boss look bad. And, of course, the boss doesn’t want to appear ignorant.”

“The man with the plan,” I chimed in.

“Sure. The boss and the other employees may also think the guy with the idea wants the boss’s job. In China, you cut off the head that pokes out.” I think the Japanese version is, “you hammer down the nail that sticks up.”

I interjected, “But Japan works the same way, by all accounts, yet they’re the second most innovative country in the world, if you look at the number of patents they file each year.” The United States is first.

The Swiss, Rene, a towering, freckled fellow in his mid-forties, said, “Kaizen. The system of continuous improvement. The Japanese came to believe through its adoption of Total Quality that innovation comes incrementally, from the bottom up.” Total quality in manufacturing production and assembly allows for the entire work flow to be shut down when an operator finds a defect. A team is then put on the defect to understand where in the process the defect occurred, correct the process, and modify the process if necessary so that future results are even better than past ones. “Also, Japan has historically had a culture of refinement, in which ‘how’ you do something is as important as the result,” Rene added. “Kaizen was natural for them to adopt.”

Phil, the Englishman, said excitedly, “The Japanese go to the laziest guy on the assembly line. He’s the one who works the least because he knows his job and machine the best. The managers ask him, ‘What do we need to do to improve the process. He’s the one who’s had the most time to think about it, so he tells them, and they accept it. He is the master of his machine; he knows the best.”

“But what about the Koreans? They’re pretty innovative?” I slurred.

“The Koreans never dismantled their chaebol,” the Swiss said. The Englishman nodded agreement. The Belgian remained interested, but seemed uncommitted to a stance. “The chaebol are family owned conglomerates with close ties to the government. Change – unless it’s within their best interest – is not necessarily encouraged in the corporate culture.” I gathered the presumption was that the Japanese keiretsu – which pre-date the Korean chaebol as conglomerates with close ties to government – were less family-owned fiefdoms than great national economic and bureaucratic fixtures, as the Japanese firms seemed to me.

“But getting back to the Chinese,” I re-directed the flow of the conversation.

Rene picked up the thread immediately. “The Chinese historically never generalized application of what they invented. Like the Bible: when Interesting post, as always. However, the guy with the movable letter press was Gutenberg printed the first Bible with his printing press, people said, ‘Well look, we can also print this and that and that over there. The Chinese simply never felt the pressure to apply their inventions to change their lives.”

“They were comfortable. Number one in the world,” I concluded, “no need really to refine basic research to improve their society through technology or to defeat enemies they really didn’t have.” The Englishman and the Swiss looked satisfied.

The Belgian remained divided.

Bill Dodson
SUZHOU, China

  1. 4 Responses to “Innovation in China: No Joke”

  2. By Moritz on Feb 14, 2008 | Reply

    Interesting post, as always. However, the guy with the moveable letter press was Gutenberg, not Guggenheim.

  3. By This is China! on Feb 14, 2008 | Reply

    oops. Thanks for catching that…

  4. By Tuur on Feb 14, 2008 | Reply

    One Belgian’s two cents/points (stolen from others):

    * Japanese quite unlike Chinese are acutely aware that they have borrowed a lot from other cultures (as all cultures of any degree of sophistication has) and that their culture has evolved immensely in recent history (say the last two centuries). In contrast, Chinese tend to feel that Chinese culture has evolved in isolation and don’t know zilch about their own history, especially the very crucial last sixty years - either because they are too young or because it is too painful to contemplate (everybody over fifty is both a victim and a culprit of the Cultur@l Revoluti0n).

    * Japanese culture is even more hierarchical than the Chinese *but* this is mitigated/stabilized by a deeply ingrained loyalty that goes both ways: superiors will go to great lengths to protect / show respect to their underlings - all of them - and backstabbing / jumping over the head by underlings of superiors is not contemplated or tolerated.

    Full disclosure: I admit I really know very little about Japan even if I speak Chinese, have worked in China and read a lot about it.

  5. By This is China! on Feb 17, 2008 | Reply

    Tuur;
    Actually, the gentlemen with whom I’d had the wine support your supposition about Japanese loyalty. The Englishman had indeed said, “It’s very difficult to get Japanese to sign a contract; but once they do, even if they lose money during the term of the agreement, they will abide by every word.” The Swiss chimed in, “But when the contract comes up for renewal, they’ll aggressively re-negotiate.”

    The fundamental difference between the two Confucian societies I believe ultimately comes down to trust in their institutions: the Chinese don’t trust any of their institutions - whether business or governmental - while the Japanese have a higher degree of trust in theirs (though they are as conscious as any American or European that many governmental institutions in their own countries have the corruptible). Still, trust that institutions and contracts will properly regulate and protect innovations is fundamental to creating a fertile ground for innovation. The Japanese are decades - if not centuries - ahead of the Chinese in cultivating such levels of trust.

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